A study by The Carmel Group breaks down DVR penetration and sites cable as now passed satelite in the DVR space.
Based on extrapolations from this study, Carmel estimated that DVRs will be in 46% of television households by 2010, totaling 52.5 million units. Of those 61% will be provided through the cable operators, followed by DBS with 32% of the market, 6% by telephone/video providers and 2% by others like TiVo.
July 17, 2007 at 7:43 pm
Keep in mind that TiVo will also be a player in the ‘provided through the cable operators’ market, and perhaps DBS if Liberty Media swings DTV back to TiVo.
And that’s just the US market.
July 17, 2007 at 9:42 pm
Yes, I figure they are just talking about hardware in the US.
A hardware deal with any major MVPD would swing that.
July 21, 2007 at 8:49 am
[...] DVRs In Nearly Half US Homes By 2010 - More from the Carmel Group study. TiVo to share 2% of DVR market in 2010 [...]