Zune Deal Advances Digital Content Rights

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More news on the DOD/DRM Front

In exchange for per device payments, UMG is permiting MSFT’s Zune players greater freedom in using the music content purchased through the Zune store. Zune players can share music wirelessly, allowing the receiver to play songs three times over three days.

MSFT hopes to make such deals with other music publishers – and presumably other content providers. The publishers get paid for allowing their music to be “advertised” or “viral marketed” at the risk of perhaps some abuse from repeat sharing (unless there’s a way to stop that.)

This is a ground breaking agreement for digital content usage and bodes well for the future.

More details…

Microsoft and Universal Make Zune Deal  

Universal Music Group (UMG) and Microsoft Corp Announce Landmark Agreement

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