Echostar and Google Team on Ads

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Echostar and Google are teaming up to experiment with TV ad placement using an auction bidding system and the ability to report second by second results. TiVo watch your back…

Like with Google ads on the internet, the advertiser bids for space on a CPM basis and pays based on the actual impressions as reported by the viewing data.

 TVWEEK

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One Response to “Echostar and Google Team on Ads”

  1. HDTiVo Says:

    Articles with more details:
    http://publications.mediapost.com/index.cfm?fuseaction=Articles.showArticle&art_aid=58267

    http://www.dailytech.com/article.aspx?newsid=6776

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