Reuters Catches Hopeful Rogers

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Reuters caught up with TiVo CEO Tom Rogers at NAB the other day.

Rogers told Reuters he is “hopeful” this year’s marketing stab in the dark will bring in subscribers, but he would not offer expectations about new subscribers.

Unless you were born yesterday, you realize TiVo has no clue what it is doing, and that subscriber acquisition is going to further suffer either in number or cost or both this year.

Worse, the marketing campaign (ie. advertising) will start shortly, meaning the money will start flying uselessly out the window just around the corner.

Q1 is almost over. I will bet on 80K gross adds, but if things are really bad it could be 60K.

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One Response to “Reuters Catches Hopeful Rogers”

  1. TiVo Tinkers Today « HDTiVo Blog Says:

    […] my Q1 Gross Add estimate to 75K from 80K, with a 60-80K […]

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