Canceling TV Shows

by

Canceling TV shows is going to get harder in the future.

Jericho looks like it will be coming back in some manner after fans showed serious post-cancellation interest.

The new world of more specialized video watching, together with infinite outlets and different distribution economics is going to make it feasible to continue to produce low rated, but cult-popular shows. CBS could, for example, contract for more episodes and offer them through their streaming outlets. Or the producers could independently film more episodes and offer them on streaming sites. CBS could also contract for more episodes and show some of them on air, in between other more popular shows’ broken seasons, to stimulate streaming interest.

Reaching the TV set with streamed/downloaded episodes will be a key factor in making this viable. Between on air, streaming (free & VOD,) and download and DVD sales/rentals, many such shows could survive the network axe.

Advertisements

6 Responses to “Canceling TV Shows”

  1. HDTiVo Says:

    This also suggests an alternate business model for the networks:

    Use limited broadcast capacity to mass advertise more niche TV shows. By controlling more production of quality but niche content, maintain greater market share. Broadcasting a few episodes is a great way to hook enough people into the niche series to make them viable off the air. Several such series could be promoted in the space of a standard series’ season (or more on a 12 month basis.)

  2. HDTiVo Says:

    Speaking about getting those streams to the TV, a good looking inside the AppleTV is here…
    http://www.videsignline.com/showArticle.jhtml?articleID=199703062

  3. HDTiVo Says:

    An essential question in all this is whether the DVR has any future.

    The main differences between a DVR and a DMR are all DVRs have the ability to store media internally, and DMRs can receive a broader range of content. DMRs without internal storage are far cheaper than DMRs and DVRs with.

    Cable companies think they can satisfy the DVR/DMR market with streaming and diskless DMRs. They are looking forward to Network DVR service, expanded VOD, and other streaming methods all supplied to a simple, inexpensive set top box. In that sense, they may have disk-based DV/MRs beat two years from now. Is AppleTV viable in its current form? XBOX is because it is a game machine plus a DMR.

    DVRs are dead; the future is all DMR.

  4. HDTiVo Says:

    Site for info about shows:
    http://www.thefutoncritic.com/home.aspx

    Nina Tassler, President, CBS Entertainment, seems to understand some of this dynamic in her memo about the future of Jericho. Of course, it is much too early to think about trying to use streaming to TVs as a justification to offer unbroadcast episodes, so she still wants a bigger viewership on broadcast. In a couple of years, that may be irrelevant.

  5. Mari Silbey Says:

    See below from my own post on this topic. I agree there’s a way to make canceled TV shows viable, but somebody has to test the waters to show producers how the business model could work. I wish they would hurry up already!

    “In my opinion, someone needs to revive a cult TV show on the Web in order to start driving Internet TV viewing and this whole world of convergence we’re fond of promoting in the industry. YouTube is great, but I don’t want to browse YouTube clips when I turn on the TV at night. Now, if Joss Whedon started up a Buffy spin-off online, I’d have my laptop (and possibly my media extender device) at the ready. Until then, I’m sticking with cable TV. And I bet a lot of other folks are too.”

    http://connectedhome2go.com/2007/06/04/where-to-get-good-content/

  6. HDTiVo Says:

    The pieces are falling into place. I don’t think the time is terribly far off.

    Streaming has established itself with the networks.

    Once cable builds out massive streaming capacity in two years, there will be a great opportunity to still reach every household TV set with a non-broadcast offering from a network.

    There is a lot more to think about in the DMR space. I’ve declared the DVR dead. Where is the ideal DMR? Is it inside the TV? Is it the set top box? Does cable dominate the set top box?

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s


%d bloggers like this: