Looks like the DVR didn’t kill ad sales

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The DVR hasn’t killed TV ad sales yet, and never will. The Networks have done well increasing their upfront sales this year at a respectable rate.

Higher prices offset lower numbers because those lower numbers miss many viewers. But the reality that the viewers are still there, compounded by the ability to measure far more accurately the viewership across live and time-shifted makes advertising more valuable. Advertisers can be more confident in what they are really getting and TV networks can extract more value from them in selling ads.

For more on this, see…

http://www.tivocommunity.com/tivo-vb/showthread.php?t=356352

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2 Responses to “Looks like the DVR didn’t kill ad sales”

  1. HDTiVo Says:

    Commentary article 6/25 from Broadcasting & Cable:

    http://www.broadcastingcable.com/article/CA6454853.html

  2. The DVR Still Hasn’t Killed Ad Sales « HDTiVo Blog Says:

    […] it is cable’s turn, and AdWeek has a good article about what is going on […]

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