The DVR Still Hasn’t Killed Ad Sales


Last week I wrote about the success of commercial based ratings which has shown itself initially in this year’s sales for broadcasters.

Now it is cable’s turn, and AdWeek has a good article about what is going on there.

One difference pointed out is that commercial viewership fall off is apparently higher for cable. I venture that the ad buyers are hip to that already, and the eventual use of commercial ratings will be at least as positive for cable as broadcasters.


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