TiVo Talks About Ad Stats

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TiVo’s Todd Juenger (VP-general manager of TiVo Audience Research and Management) talks about some early findings with second by second data.

Two months of the data — the first time the TiVo information has been released publicly — show that some of the least fast-forwarded ad campaigns (that include at least 20 airings of an ad) were also among Madison Avenue’s least entrancing: direct-response commercials.

Most watched
Least-fast-forwarded brand campaigns on 15 measured broadcast and cable networks, daytime and prime time, April 2007:

  1. AlmostGolf sporting goods (direct response)
  2. Perfect Pushup exercise equipment (direct response)
  3. Microsoft Office business software
  4. Air Hogs toys (direct response)
  5. Cub Cadet tractor

Source: TiVo StopWatch

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I still say big tits and short skirts.

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3 Responses to “TiVo Talks About Ad Stats”

  1. TiVo Lovers Blog » Blog Archive » TiVo and advertising Says:

    […] Picked up from HDTiVo’s Blog. […]

  2. HDTiVo Says:

    DVR Users Have Better Live-Ad Retention Than Non-Users

  3. TiVo Talks About Ad Stats (2) « HDTiVo Blog Says:

    […] TiVo Talks About Ad Stats […]

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