Yahoo Ad Exec Becomes Veoh CEO

by

Veoh Taps Yahoo Executive As CEO As It Pushes For More Ad Revenue – CNN

Advertising to become important part of Veoh business model.

Mitgang succeeds founder Dmitry Shapiro, who will become chief innovation officer.

Veoh names former Yahoo executive CEO

Mitgang was formerly a senior vice president with Yahoo working on its advertising services.Before joining Yahoo, he was chief executive of Carlsbad-based Web analytics company Keylime Software, which was acquired by Overture Services in 2003.

“I think we’re at a big transition point,” Mitgang said. “We’re going from really creating some magic around the application to turning this into a real business and becoming the video company for the Internet. Now we need to evolve our relationship with content holders. We need to evolve our relationships with advertisers or create (relationships).”

In addition to Mitgang, Veoh hired Jennifer Betka as senior vice president of marketing. She previously worked for Sirius Satellite Radio.

The anti-YouTube – Dmitry Shapiro on CNN demos VeohTV Beta App. I wonder if this video can be played via VeohTV?

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s


%d bloggers like this: