What´s Happening

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Worried about the OTA digital TV transition in Feb. 2009? Maybe you shouldn´t be: this blogger seems pretty happy right now.

TiVo´s CMO is gone already, just 9 months after his arrival. I am not sure if he stayed longer than the CFO (the last “permanent” CFO,) but it seems things are going so well ( :p ) at TiVo, Inc. that people just can´t wait to leave. Richardson made a couple minor changes to the subscription plans that I approved of, but this indicates things are going poorly over at TiVo, Inc. While I had reservations about him, and frankly don´t know if it was him or TiVo, I put my money down on the side of Richardson running screaming from the loony bin. Can´t (don´t want to) imagine what this means for the progress of CableSoft or international efforts, let alone the SA business. Let´s just say if there was some meat to be had off the bone, he probably would not have left after just 9 months.  😉

Multichannel News has a statement from TiVo:

In a statement, TiVo said, “Clent’s departure from TiVo was an amicable one, and we have a strong team in place to implement the firm’s marketing initiatives.”

Amicable as in they didn´t kill each other? :p Well, we all know just how STRONG TiVo´s marketing team is, don´t we…

Last month, TiVo CEO Tom Rogers said the DVR company will “maintain our more limited spend on marketing while we assess the speed with which consumers recognize the value and importance of broadband distribution of digital video.”

So, there you go. Actually, I suspect Richardson just might have been the adult in the room that pulled the plug on last year´s disasterous marketing campaign and spend. So what happens next? Sugar Mountain is open for business again?

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2 Responses to “What´s Happening”

  1. HDTiVo Says:

    Many people confuse the OTA transition with what might happen to their cable reception. These are separate, though potentially closely linked.

    Cable companies have no particular mandate to halt analog transmission. However, they have tremendous business incentive to do so (see SDV and the effect of freeing bandwidth could have on potential services.) In addition, the FCC incentivized cable cos. to commit to going all digital by I forget what date in return for I forget exactly what waiver of something else (I´m really getting senile or just plain less interested.)

    Furthermore, cable cos will have to make the effort to generate an analog signal where none will any longer exist in broadcast.

    So I think many people using cable will be affected on or around the time of the DTV switch over. Stay “tuned” to your mailbox for letters from your friendly cable co.

  2. HDTiVo Says:

    Ok, so I dug up what I was thinking about, but I am really not sure what happened with this or how big it is…

    https://hdtivo.wordpress.com/2007/07/01/fcc-grants-blanket-waiver-to-integration-ban/

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